L’Oreal
Beauty, meet metaverse. In this pitch to the cosmetics giant, we shared our vision for the future of glamour and influence in the digital era. Welcome to L’Oreality.
To help L’Oreal find its place in the metaverse, we took a long look at what defines “a metaverse” today.
We found avatars and character builders—but so often, your look was secondary. A feature. The game happened around your character, regardless. What if the game was the look?
This is the idea that drives L’Oreality: a destination built especially for boundless self expression.
Key to our concept was a tool for crafting looks that reflect you. The unreal you.
Stepping into L’Oreality means entering a place where you can take risks. Explore yourself. Try a look, throw it out, and try again. Our Beauty Lab is the place to do this, where real L’Oreal products appear alongside user creations, and you can be anything—just be authentic.
My role in bringing these concepts to life was one part strategist, one part interaction designer, one part UX copywriter. By the time we presented this work, I’d been there from whiteboard to final proof.
L’Oreality is a place to explore yourself. Beauti is your guide.
New ways to explore your look demand new ways to make it real. Beauti, an intelligent assistant, helps you slay in real life. Our concept focused on shrinking the distance from new inspiration to in-your-rotation.
Inside our strategy
I played an instrumental part in the creative direction and strategy of this work, which demanded we paint a compelling picture in few words. These slides capture just a bit of that and provide some context around the concepts you just saw.
If you’re on mobile, pinch to zoom!
So, did we win?
Our pitch was successful, but we won’t be building L’Oreality any time soon. We are, however, proud to be among L’Oreal’s preferred metaverse partners thanks to this work. Hey, I’ll take it.