Say something unheard of.

Steve Pirani is a copywriter and creative director. He doesn’t typically write in third person, but he will if that’s what you want. But only if that’s what you want.

I create content that delivers joy, changes minds, and holds up under pressure. Teams value me for my extensive experience with digital products and branding, as well as my keen strategic sense.

I’m currently writing at Code and Theory, AdAge's Business Transformation Agency of the Year.

Some I’ve worked with:

  • Thomson Reuters

  • TIAA

  • Meta

  • J.P. Morgan Chase

  • Morgan Stanley

  • NEOM

  • Microsoft

  • Amazon

  • Mutual of America

  • Kaplan Test Prep

  • ConEd

  • Tipico Sportsbook

  • T. Rowe Price

Selected work

🔒 – Password protected (DM me)
🕒 – Coming soon

Big honkin’ global brand refresh

Creative direction and web copywriting

EY

🔒 Product innovation

Amazon Unboxed

Scriptwriting 🕒

Metaverse

Microsoft Surface

Creative direction and copywriting

Rebrand and web copywriting

🕒 Site rebrand and web copywriting

Scriptwriting

Social campaigns

Resume

Looking for my contact info? Email me or find my LinkedIn here.

Currently

Associate Creative Director, Copy
Code and Theory, March 2024 – Present

Senior Copywriter
Code and Theory, August 2022 – March 2024

Mid-Level Copywriter
Code and Theory, July 2021 – August 2022

Copywriter
Blue Fountain Media, August 2017 – July 2021

Marketing Intern
Brooklyn Brew Shop, Summer 2015

Previously

  • Copy direction, writing, and editing

  • Brand development and guidelines

  • Campaigns and activations

  • Product ideation and innovation

  • UI, UX, and interface copy

  • Any kind of naming

  • Meeting outrageous timelines

  • Wooing your “challenging” client

  • Telling the unexpected story

  • Mentorship and management

I’m awfully good at

Ithaca College, Class of 2016
B.A., Journalism
Magna cum laude

Education

2024 W3 Awards, Silver for Branding – General Websites,
Thomson Reuters: Transforming a Content Leader into a Tech Powerhouse

The 2023 Drum Awards, Best Use of AI
Issued by The Drum Awards for our work with Tipico Sportsbook*

2020 Hermes Creative Awards, Platinum for Social Media Campaigns
Issued by Hermes Creative Awards for my work with Prizeo and #Ham4PR

2020 Hermes Creative Awards, Platinum for Social Media Campaigns
Issued by Hermes Creative Awards for my work with RailWorks Corporation

Awards